Iwo Wieczorek — Brand Lead and university lecturer. Brand leadand lecturer
Fifteen years of building brands — strategy, campaigns, content and the teams that make them. The other half of what I do.
01 — Brands
Brands I haveworked for
In-house and through agencies — from global names to Polish institutions and start-ups.
02 — Experience
Where I haveworked
Semcore
Brand strategy and communication. Leading creative teams, content production and publishing, marketing campaigns across digital, email and paid, PR, events. Working with internal departments and outside agencies, measuring what the content actually does.
Brand LeadSWPS University
Fourteen subjects across branding, design and communication — from information design and motion to design management and generative AI in creative work.
LecturerKonceptika
Creative concepts and their development, leading creative teams, strategy from writing to rollout. Pitches and tender presentations. Internal and external training. Recruitment and one-on-one reviews.
Creative ManagerPublicon
360° campaigns end to end, visual communication, DTP, motion, digital. Branding, communication and marketing strategy — including strategies for cities and regions. Project management, client contact, naming.
Creative ManagerZrzutka.pl
Digital graphics, DTP, motion design, UI and UX. Promotion, branding, PR.
Junior Art DirectorFireball
Nationwide ATL and BTL campaigns. Graphic materials, DTP, motion design, digital. Direct client work, presenting and defending the work.
Senior Graphic & Motion DesignerNOVA
Training in graphic design: Photoshop, Illustrator, InDesign, visual communication.
LecturerBrandhouse
Graphic materials, DTP, animation, digital. Coordinating promotional campaigns.
Graphic Designer03 — Teaching
SWPSsince 2020
Six years at SWPS University in Wrocław, Department of Journalism and Social Communication. I teach where theory meets the actual job — every subject ends with students defending their own work out loud.
04 — TEDx
On theTEDx stage
A talk at TEDx University SWPS. Fifteen minutes, one microphone, no safety net — the same rule as everywhere else.
05 — What I do
What I amgood at
Brand & strategy
Building a brand and the strategy behind it. Running internal and external communication. Tone of voice, storytelling, campaign formats.
Content marketing
Content strategy and oversight of production. Monitoring and reading the data to decide what to do next.
Social media
Strategy and execution. Paid campaigns on Meta, LinkedIn and TikTok — building, running, optimising. Reading trends and insights.
Events
Planning and running company and industry events. Hosting, moderating panels, conferences and workshops. Logistics, suppliers, partners.
Design management
Leading creative teams and projects. Creative concepts, schedules, approval processes. Design thinking, insight, foresight.
The stage part
Ten years of improv turns into applied skill: presenting, negotiating, handling conflict, giving feedback, staying flexible when the plan dies.
Education
SWPS Wrocław, 2019 — MA in Communication and Media.
Wrocław University of Environmental and Life Sciences, 2016 — BEng in Landscape Architecture.
Languages
Polish — native.
English — C1.
06 — Contact
Let ustalk shop.
Recruiters
Write for a full CV, references and work samples.
Brands
Strategy, campaigns, workshops for creative teams — start with an email.
